We develop projects of science communication, based on the youris platform (www.youris.com), for disseminating the results of RTD in the fields of nanotechnologies, greening of transports, health, environment, energy and climate change.
Since December 2009, youris.com has become a European Economic Interest Group (EEIG) based in Brussels (BE) with offices in Italy, Germany and France. Its members are: Mario Martinoli, Italy - brand owner and Director; Leonardo Film GmbH, Germany –audiovisual producer and responsible for distribution to European TV stations; iCons srl, Italy - communication strategy experts and responsible for distribution to European on-line magazines and newspapers; iCons sarl, France – policy and research experts, IMG Internet, Italy – web strategy, development and maintenance.
The mission of youris.com is to support large European research organisations, institutions and SMEs to design, set-up and implement a complete public communication strategy towards the European TV and web media. Via youris.com, we own a large distribution network to TV station in Europe and beyond. We assure global coverage of research results on the web. Overall, youris.com VNRs have been broadcast more than 550 times by more than 80 European and world national TV stations between year 2003 and year 2009, with a total audience of several hundreds of millions viewers. These data put youris.com at the leading-edge of institutional communication of science, policy and research via television media.
We provide business and socio-economic research services, based on a wide range of methodologies including: quantitative analysis (statistical analysis, econometrics, modelling, forecasting); qualitative research and data analysis; policy evaluation methodologies (intervention logic analysis, value added analysis, analysis of delivery/intervention mechanisms), impact assessment and benchmarking, scenario building and modelling capacities.
We have participated to projects aimed at developing and disseminating innovative services in the field of renewable energy resources, developing a strong expertise in building and management of users and stakeholders’ communities. We have carried market research and impact assessment projects in the field of environment and energy.
We offer professional support for the commercial exploitation of results from public sponsored research in the fields of Nanosciences, Nanotechnologies, Materials and new Production Technologies, to turn these results in market-ready products, processes or services. (2010-2012).
We own the “Misura & Migliora” brand for market research services focusing on helping clients capture and apply deep customer insights to strengthen their positioning, build customer loyalty and make smarter marketing investment decisions. Misura & Migliora provides customers with assessment of customer satisfaction, purchase process analysis, prospect qualification, competitive positioning and the assessment of market potential.