We provide business and socio-economic research services, based on a wide range of methodologies including: quantitative analysis (statistical analysis, econometrics, modelling, forecasting); qualitative research and data analysis; policy evaluation methodologies (intervention logic analysis, value added analysis, analysis of delivery/intervention mechanisms), impact assessment and benchmarking, scenario building and modelling capacities.
Misura & Migliora – an aknowledged brand for marketing research and consultancy
The “Misura & Migliora” (Measure & Improve” ) service line focuses on helping clients capture and apply deep customer insights to strengthen their positioning, build customer loyalty and make smarter marketing investment decisions. Misura & Migliora provides customers with assessment of customer satisfaction, purchase process analysis, prospect qualification, competitive positioning and the assessment of market potential.
Featured by Misura & Migliora
Prefabricated buildings of wood. Production, external trade and market for prefabricated buildings of wood, from 2004 to 2008 in EU 27 and Switzerland. A comprehensive set of the most recent data in value and quantity, relying on Eurostat data, integrated with national statistic sources, providing short and long-term variations and capturing trends.
Development of the Business Plan for a start-up company of the Chamber of Commerce of Milan, in the field of on-line information services and consultancy, aiming to improve the international competitiveness of associated companies (2007-2008).
Prospect qualification. For of contract manufacturing supplier in the pharma sector, iCons has developed a support service aimed at prospects’ qualification. We took contacts with our client’s potential customers and, through interviews, we built their profiles and evaluated their commercial potential in such a way to optimize the commercial effort (2007-08).
Brand positioning of the Italian market leader in the market for domestic appliances (2007). The competitive positioning of the nine main brands on the Italian market was investigated through vis-à-vis and telephone interviews with the main appliances distributor chains.
Scenario for Colour Applications: Innovation and Trends in the Construction Sector. For a major international player in the market for pigments, this study provided inputs for product and service innovation in the application areas of outer pavings, internal flooring, facing/covering, cement tiles. The analysis covered, for each application area: Perceived importance, needs and requirements as for colour and texture, Required performance of materials, Trends (2007)
Observatory on the Italian market for contract manufacturing in the pharmaceutical sector
The iCons Observatory on the Italian market for contract manufacturing in the pharmaceutical sector has pioneered market assessment and forecast in this sector, by providing a detailed picture of the domestic market both on the supply and on the demand side. 50 suppliers active as contract manufacturers, 40 clients and 10 service organisations active in the pharma sectors have been analysed. The 2005 edition included an analysis of the scenario for Italian SMEs on the international market, especially carried out for Farmindustria, the Italian industry association, (2004 and 2005). (linkare ToC)
Customer satisfaction. Since 2003, iCons has carried out extensive activity of customer satisfaction assessment. Our approach is based on a proprietary methodology (linkare presentazione). We have supported customers from the pharma, construction, tiles, chemicals, food, mechanical, cosmetics, appliances, ICT services sectors.
Observatory on parapharmaceutical products. A multiclient research about consumers’ buying behaviour as for parapharma products in community pharmacies (linkare presentazione) within various target groups (2005).